While I work for the UF Division of Enrollment Management, my main ‘client’ is the Office of Admissions. After being promoted based on leadership ability, I became a communications project manager and strategist for all in-house creative. This includes publications, mailers, emails, campaigns, microsites, and division website maintenance.

My position manages the MarComm team projects and workload through Asana for the full life cycle of all in-house creative across several mediums, including print, digital, web, emails, video, and social media. I directly supervise the Graphic Designer II and Copywriter positions with training, goal setting, and managing work flow.

I plan and organize long-term, full-funnel marketing goals and strategies while using collected data to inform future strategies, and assist the director in reviewing annual, multi-media campaigns from marketing agency partners. As the senior graphic designer and the senior copywriter, I oversee brand alignment for all publications, annual campaigns, and five accessible websites. I ensure design and communication quality that aligns with university enrollment and retention goals. These campaigns pair with the Admissions cycle, targeting prospective students in the fall and admitted students in the spring.

I am currently acting as the sole UX/UI designer, senior graphic designer, and senior copywriter or editor for five websites/microsites with AA accessible designs and downloadable PDFs.

In 2022, I was awarded the Bronze Circle of Excellence award in the Student Recruitment Publications category for our Admissions Acceptance Package. This package included an envelope, folder, acceptance brochure, sticker sheet, and a felt pennant.

Also in 2022, our team received the Silver Circle of Excellence award for our Dream Forward campaign in the Marketing Initiatives category. With only one week to plan, our team of 5 created a postcard, a microsite, and a series of ads for a digital marketing campaign. This campaign, that encouraged low-income prospects to apply, received a total of 13,779 applications from the target group, representing a 40% conversion rate.